Online shopping has become a norm in today’s world, so why not establish your business online? Webify is a program offered by the OCIE SBDC for entrepreneurs looking to launch their own e-commerce business.

Webify offers entrepreneurs:

  • A structured training program with in-person meetings as well as online modules.
  • Business development support from a team of experienced consultants to help launch their online store in 30 days.

Program Overview

Webify was created to provide aspiring entrepreneurs assistance in developing their online businesses. Four face-to-face workshops and three online meetings will help you go from conceptualizing a business idea to preparing you for launch! The Webify program navigates you through the steps necessary to guarantee the success in establishing, maintaining, and growing an online presence. Best of all our experienced consultants and our entire team will be there to support your business efforts!

Program Benefits


Entrepreneurs – Establish a strong plan that will help you go from conceptual to launch.

Established Businesses – Develop your established business with an effective online presence by creating a strong process.


Receive key macro and micro level industry-related data, market insights, and suitability analysis through a market research report to aid in the success of your business.


Understand the digital landscape and how it can help with customer identification, matching online competitors, and placing a unique selling proposition.


Put together an effective marketing tactic and combine it with strategies focused on successful results.


Gain knowledge in the various e-commerce platforms and which one is the most suitable for your business whether it be a service or product.


Learn about crucial digital tools available to assist in supporting a concrete and successful online presence.


Get assistance in selecting your domain name and hosting service, launching your website, setting up social media, and reviewing the identification of your site.

What's the Agenda?

The program is made up of a mandatory orientation in which entrepreneurs and business owners will learn about the necessary steps and guidelines to assure they are successful in creating and developing a strong online presence and commencing with an e-commerce store. After the orientation, there will be four in-person workshops and three inline meetings.

Entry Week | 2/26 | Mandatory Orientation

  • Curriculum Overview
  • The Learning Process
  • Expectations & Outcomes
  • Selection Process & Commitment

Week 1 | 3/5 | Getting Started

  • Your Business Structure
  • SWOT
  • Branding
  •  Market Research
  • Domain Names & Hosting Services

Week 3 | 3/2 | Your Online Presence

  • Website Solutions
  • E-Commerce Solutions
  • Shopify, Big Commerce, Etsy
  • Introduction to Digital Marketing (Social Media, Blog, SEO, and more)

Week 3 | 3/19 | Getting Setup

  • Products/Team Photography
  •  E-Commerce Setup
  • Claiming Digital Assets (Social Media, review sites & local directories)

Week 4 | 3/26 | The Launch

  • Marketing Strategy
  • Going Live
  • Graduation

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