Marketing

The product or service you have created provides value for the target market you wish to pursue – but who are they, how do you locate them, can you communicate with them? We will assist you to understand what your customers are after and help you serve them as best you can!

What Can We Help You With?

Marketing

Segmentation

Our SBDC Marketing Specialists will help you identify your market, segment your customers, and differentiate your offerings from competitors. We can assist you with understanding the needs of your respective audience and their behaviors as well as common market characteristics.

Pricing Strategy Development

Develop a comprehensive pricing strategy to maximize profits! We will help you assess costs, target your customer base, and ultimately recommend the best pricing strategy for your business.

Digital Marketing Strategy Development

Digital marketing has become paramount to the success of brands and businesses. The SBDC assists clients to establish digital marketing strategies in various avenues (email, web/SEO, digital advertising, automation, etc.). Identify tools that help increase brand/business awareness, implement reporting mechanisms to improve digital impressions, and introduce clients to online marketing resources. Marketing workshops are also available year-round covering topics such as email marketing, social media, SEO, advertising, and much more. To see what marketing workshops are coming up please check out our calander!

Social Media Campaign Development Assistance –
Social Listening and Engagement Strategies

Our SBDC Digital Marketing Specialists assist clients in creating social media strategies that leverage their strengths, identifies customer feedback, and applies social listening tools to achieve business goals. Our consultants assure clients select the appropriate social media channels to implement in their marketing efforts that are consistent with their target audience to create an online presence, attract and retain customers, and promote their brand.

Marketing

Branding

Branding Development

The SBDC will help you build your business message, position your company accordingly, and maintain consistency behind it! Our consultants will help you identify customer needs and help you leverage your strengths to your target audience. Additionally, we provide guidance with elements and placement of your creative brand.

Branding

Sales

Sales Channel Identification Assistance

Would you like to improve your sales channel and obtain more customers as a result? Whether it’s online sales opportunities, distributor/partnership sales, or direct to consumer sales the SBDC can help you with that! Our experienced consultants help you identify and review sales goals, assess strategies that align with business objectives, and customer needs. Consultants then provide clients with advice and guidance in monitoring the implemented strategies to help you and your team efficiently manage your sales channel!

Sales

Data

Customer Insights & Analytics Review

Our expert marketing consultants assist clients to identify the proper data tools and practices they can apply to their business to further develop better insights on customer decision-making. We analyze how to use data tools for (both no cost and others) social media listening, reviewing website engagement, and retaining customers to help clients build a strong understanding of their customers and their decisions to buy. This is done at the clients request with our segmentation assistance to assist clients in investing their marketing investments in areas with customer acquisition and areas of potential growth.

Data

Public Relations

PR Plan Assistance

Looking for guidance in your PR strategy? The SBDC provides you with PR guidelines and best practices that assist business owners to develop measurable objectives, organize ideas that help develop content across different mediums, researching potential speaking and media opportunities, and methods to evaluate PR efforts.

Public Relations