Sierra Caldwell


Area of Expertise: 

  • Retail/Merchandise 
  • Product Development and Sourcing 
  • Space Design 
  • Visual Display 
  • Staffing and Training 
  • Inventory Management 
  • E-Commerce 
  • Budgeting 
  • Operating Procedures

My Experience: 

Sierra is a Director of Retail & Merchandise with over 18 years of experience in small business ownership & retail operations management. She has been responsible for a team of over 90 members while bringing in 10M in sales annually.

How I Add Value to your Business:

Sierra joined the SBDC in May of 2020, excited to share her experiences and help other small business owners achieve the same success.

Words of Wisdom:

“Yesterday’s home runs don’t win today’s games” 

  • Babe Ruth

Business Consultant